The Six Principles Needed for Building a Memorable Customer Experience.
Between a global pandemic, economic uncertainty, and social unrest, it’s safe to say that the rules of business have changed. While the events themselves are making a global impact, the effects on companies are not new.
Unexpected change is a part of life. Not only is it stressful for a brand internally to experience this shift in rules, but it also affects how the entire company delivers a memorable customer experience.
That’s why it’s important to focus on building one using human-centered principles that will always be relevant, regardless of current events.
Using Robert Cialdini’s framework of psychological influence, the guide dives into six principles every brand needs to include in their marketing to develop stronger connections with their customers. In doing so, the customer experience becomes more personalized and empathetic.
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