Why We Started Geologie, a Men's Skincare Company
There are 3 main reasons why most guys don’t take care of their skin:
1. The products developed for guys are all over the map -- unsafe, ineffective, and they feel cheap on the skin.
2. The online buying experience is confusing — you need a PhD to figure out what ingredients are right for you.
3. There’s no solid guidance to help a guy get into skincare for the first time or understand why he should be switching if he did have a routine.
So, we set out to solve these problems by personalizing our buying process and formulations with a quick diagnostic. Now, guys get the simplest and most effective regimen possible, designed for them and their skin, with a customer support team that helps develop a consistent routine.
After all — the best skincare routine is the one you actually stick to!
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