CARREFOUR: French retail giant Carrefour is continuing its efforts to
apply blockchain tech to the tracking of its food supply chains with a new initiative aimed to inform consumers about its fresh micro-filtered milk products.
The firm announced Sunday that data on the products will be placed on a blockchain, allow consumers to scan a QR code on the packaging to access "a wealth of information" and track the milk from the farm to the store refrigerator.
The dairy products are sourced from animals within 30 km (18 miles) of the dairy, with the cows being fed GMO-free feeds and raised on farms with practices that "ensure animal welfare," the firm said.
The blockchain platform will give consumers highly granular data, even offering the GPS coordinates of the farms supplying the milk, as well as information on animal feed and more.
THE REST THE NEXT WEB: Opera has revealed it will soon bring its
cryptocurrency-focused web browser to Apple devices. Coming soon after it launched the software for Android, the Opera Touch product for iOS will similarly be loaded with a built-in crypto wallet that supports ethereum tokens and crypto collectibles (or non-fungible tokens) like CryptoKitties.
It’s also been built to be Web 3.0 ready and can be loaded with ethereum dapps. According to The Next Web, no launch date has been set but early adopters can now sign up to test the browser.
Opera said that it’s making the effort to launch on iOS “in response to popular demand from the Ethereum community.”
FORBES: In the latest article looking at how cryptocurrencies can finally achieve mass adoption, Forbes contributor Darryn Pollock says the industry needs to look to social media. While the whole world is waking up to the potential of cryptos,
the tech on offer is still far too complex for, say, your granny to ever think about getting to grips with, he writes.
However, Facebook too, once struggled with user adoption and it took some years before people came round to the idea of posting their private lives online for all to see. But, in the end they did, and "the social media wildfire started."
Part of the issue for cryptos is that there are so many projects working in different directions, whereas social media always had one aim, "connectivity." Decentralization also doesn't help, according to Pollock, as it prevents crypto projects from building an identity.
Increased focus on crypto’s “only real killer application” – as a currency – and following the social media example, could ultimately “force the mass adoption that it has the potential to achieve,” he concludes.