|    | Here’s your daily business briefing.  🔧 Lowe’s beats forecasts amid DIY spending dip🔍 Deep Dive: U.S. tariff hikes drive Vietnam imports🛍️ Macy's exceeds earnings, turnaround progress Thanks for reading!  Shriramp/Shriram
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  |    | 1 |   | Lowe's ($LOW) exceeded first-quarter earnings and revenue expectations, although experiencing a year-over-year sales decrease, primarily due to fewer high-ticket purchases by DIY customers. The company maintained its full-year forecast, anticipating total sales of $84B to $85B, with comparable sales expected to decline between 2% and 3%. More:  First-quarter earnings per share stood at $3.06, surpassing the anticipated $2.94, with revenue hitting $21.36B, exceeding the expected $21.12B.  Quarterly net income fell to $1.76B, down from $2.26B in the year's corresponding period.The American retail company has encountered five consecutive quarters of year-over-year sales decline.While Lowe's attracts fewer professional customers than Home Depot, it has been concentrating on expanding its professional customer base.Despite difficulties, Lowe's stock has risen by 3% this year, lagging behind the 11% gains of the S&P 500. |   |         |  | 
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 What the numbers say: Last year, U.S. imports from Vietnam doubled to $114B, with Vietnam's trade surplus nearing $105B in 2022, reflecting a 2.5-fold increase since 2018. Vietnam's exports to the U.S. heavily rely on imports from China, constituting about 80% of its electronics exports, while U.S. imports from Vietnam in Q1 2023 amounted to $29B, slightly lower than Vietnam's imports from China at $30.5B. Relevance: The rise in U.S. imports from Vietnam reflects shifting trade dynamics as firms diversify from China amidst tariffs and geopolitical tensions. Vietnam's reliance on Chinese components for U.S. exports suggests a strategy to bypass tariffs, indicating a complex supply chain where Vietnam acts as a conduit for Chinese goods entering the U.S. market, making it a key player in U.S. trade policy and human rights considerations. More data: Vietnam's surge in U.S. imports has notably reduced its reliance on Chinese goods, accounting for over half of the $110B decline in U.S. imports from China since 2018. In key sectors like textiles and electronics, Vietnam has captured over 60% of China's lost market share in the U.S., with about 90% of intermediate goods imported by Vietnam's industries being used for exports. |   |         |  | 
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  |    | 3 |   | Macy's ($M) exceeded earnings estimates with adjusted earnings per share of $0.27 versus the expected $0.15, and revenue of $4.85B, close to the expected $4.86B. First-quarter net income dropped 60% to $62M, or $0.22 per share, from $155M, or $0.56 per share, a year ago. More:  Macy's raised its full-year forecast, expecting net sales between $22.3B and $22.9B, with adjusted earnings per share of $2.55 to $2.90.The American department store chain plans to close 150 stores but will invest in the remaining ones, with the first 50 seeing a 3.4% rise in comparable sales.Bloomingdale's and Bluemercury maintained strong performance, with Bluemercury's comparable sales up by 4.3% and Bloomingdale's increasing by 0.3% on an owned-plus-licensed basis.Macy's is challenged by activist investors and a competitive market, evident in its stock's 5% decline this year. |   |         |  | 
  |    | 4 |   | Nestlé is launching Vital Pursuit, a line of 12 portion-controlled frozen meals designed for people on GLP-1 weight loss drugs like Ozempic and Wegovy, priced at $4.99 or less. J.P. Morgan predicts the obesity medication market will reach $100B, with 9% of the U.S. population using weight-loss drugs by 2030. More:  Vital Pursuit offers nutrient-rich options like sandwich melts, pizzas, and bowls to address nutritional gaps from reduced food intake.Other companies, like GNC and Costco, target GLP-1 users with dedicated supplement sections and Ozempic offerings. WeightWatchers launched a membership plan for GLP-1 medication access and acquired the telehealth business Sequence for $100M.J.P. Morgan's report reveals that GLP-1 drug users purchase about 8% less food, including snacks and high-carb products, than non-users.  Another recent study revealed that GLP-1 drugs notably decrease heart risk and contribute to sustained weight loss for up to 208 weeks. |   |         |  | 
  |    | 5 |   | Microsoft ($MSFT) announced new Surface PCs with Qualcomm chips for efficient AI features and longer battery life, with similar models from Lenovo, Dell, HP, Asus, Acer, and Samsung. Copilot+ PCs, starting at $999 and using AMD and Intel chips, are available for pre-order now and will be released in June. More:  The Recall feature enables offline searches of previous actions on PCs, keeping data on the device.These PCs' AI models can generate images from descriptions and drawings, translate audio, and suggest responses.Microsoft plans to bolster its Windows franchise using energy-efficient Qualcomm Arm-based chips to counter Apple's market share gains with Arm-based MacBooks.Following the announcement, Microsoft shares rose 1.2% to $425.34, and Qualcomm ($QCOM) shares hit a record $197.76, up 2%. |   |         |  | 
  |    | 6 |   | Target ($TGT) has slashed prices on over 1,500 popular items and plans further reductions on 5,000 items by summer, aiming to entice inflation-weary shoppers and boost spending. These cuts are expected to save millions collectively on household staples, with examples like Clorox wipes dropping from $5.79 to $4.99 and Target's Good & Gather unsalted butter from $3.99 to $3.79. More:  Retailers like Ikea and Aldi have been cutting prices due to a consumer spending pullback amid inflation.According to the Commerce Department, retail sales growth has been hampered by high prices, remaining unchanged from March.Target experienced its first sales decline since 2016 last year and anticipates a sluggish 2024 ahead.In response to declining sales, Target introduced a new house brand called Dealworthy, featuring budget-friendly products such as phone chargers and disposable plates. |   |         |  | 
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  |   |   | Freelance Writer |   | Shriram is pursuing Master’s in Business with Marketing at Warwick Business School. He worked as a Senior Consultant in Tech and Political Consultancies before his Masters. He is passionate about Tech, Marketing, Strategy, Anthropology and Politics. He is also the Postgraduate Ambassador for Warwick Business School. |   | This newsletter was edited by Shriram Jeevakumar |  | 
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