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Keynote |
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| CoinDesk Keynote · Sponsored by ChangeNOW |
| Why your GTM strategy may be killing your crypto opportunity |
| ChangeNOW CBDO Yana Mar names the four problems that quietly kill crypto products — and the one that does the most damage. |
| While your competitors debate why their go-to-market strategy — not their tech stack — is killing their crypto opportunity, the answer is waiting for you below. Fill out the form to unlock the interview with ChangeNOW. Don’t be the one catching up too late. |
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| Inside the keynote |
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The four problems every crypto product hits — and why go-to-market is the real killer. |
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How a product can have a massive user base and still make no money. |
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The build-vs-buy math: ChangeNOW says self-building can run up to 40 weeks vs. 1–3 weeks to integrate. |
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Yana Mar on one partner integrating in 24 hours — and an exchange running on a team of 15 instead of 300. |
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The xPortal case: an “invisible” infrastructure upgrade that moved retention and profit. |
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“You can have a huge user base and still make no money.”
— YANA MAR, CBDO, CHANGENOW
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| The full 15 minutes are free — but only if you unlock them. Grab it before your next planning conversation. |
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